Testes beta sem o caos do TestFlight

TestFlight is a wonderful tool that lets you ruin your week in a thousand new ways. The friction of inviting testers is so low that it’s tempting to invite hundreds and feel like you’re running a serious program. You aren’t. You’re running a noise generator.

Our beta cohort

Around 40 people per app, hand-invited, chosen for diversity of devices and use cases rather than enthusiasm. We talk to most of them by name. Each beta cycle is two weeks, with one mid-cycle build and one final build, and a feedback form that takes ninety seconds to fill out.

O que não fazemos

Run multiple parallel betas of different features in different apps with the same testers. Ask for feedback on UI we already plan to throw away. Wait for tester silence to mean approval.

A small beta with people you respect tells you more in two weeks than a large one tells you in two months.