Notes & releases
July 22, 2026
How we read App Store reviews without losing our minds
A short workflow for turning the noisy stream of star ratings into something useful.
Read →July 8, 2026
Three settings we deliberately don’t add
On the small, daily choice of refusing options that look harmless but corrode a product.
Read →June 22, 2026
The cold-start obsession
Why we count app launch time in milliseconds — and why it changes how everything else gets built.
Read →June 8, 2026
Why we ship Swift, not SwiftUI
The honest case for sticking with UIKit when the rest of the industry has moved on.
Read →May 28, 2026
How we read the first wave of feedback
On taking a pile of small comments and turning them into a small number of useful decisions.
Read →May 12, 2026
A month after launch
A short note on what changed, what didn’t, and what the first few weeks of being a public studio actually felt like.
Read →April 16, 2026
Hello, world — we’re live
Short note: the studio site is live. This journal is where we'll post updates about the apps we're building and the decisions behind them.
Read →March 19, 2026
On keeping the team small
We get asked a lot: why not hire? Why not raise? Why not scale? The honest answer is that 'scale' isn't a goal we have.
Read →February 17, 2026
What a good app feels like
We don't measure app quality in frames-per-second or startup time alone. A good app feels a particular way — and that feeling is harder to engineer than any benchmark.
Read →February 2, 2026
We design on the phone, not in Figma
Figma makes things look good on a 27-inch monitor. Phones are not 27-inch monitors. Here's what actually happens when you test on a real device.
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