{"id":596,"date":"2026-05-28T10:00:00","date_gmt":"2026-05-28T10:00:00","guid":{"rendered":"https:\/\/zydeno.com\/?p=596"},"modified":"2026-10-14T16:43:20","modified_gmt":"2026-10-14T16:43:20","slug":"comment-nous-avons-lu-la-premiere-vague-de-retours-dinformation","status":"publish","type":"post","link":"https:\/\/zydeno.com\/fr\/comment-nous-avons-lu-la-premiere-vague-de-retours-dinformation\/","title":{"rendered":"Comment nous avons lu la premi\u00e8re vague de retours d'information"},"content":{"rendered":"<p>Lorsqu\u2019un site de studio est mis en ligne, on commence \u00e0 recevoir un certain type d\u2019e-mails. Il ne s\u2019agit pas de rapports de bogues concernant une application sp\u00e9cifique \u2014 ceux-ci ont leur propre canal \u2014, mais de retours d\u2019exp\u00e9rience plus g\u00e9n\u00e9raux et plus vagues. <em>J'aimerais une application qui fasse X. Avez-vous envisag\u00e9 Y ? Vos prix sont trop bas \/ trop \u00e9lev\u00e9s \/ peu clairs.<\/em> Tout cela est un don. La plupart d'entre eux ne peuvent pas devenir des produits.<\/p>\n<p>Cette derni\u00e8re phrase semble plus s\u00e9v\u00e8re que nous ne le voulions. Le probl\u00e8me ne r\u00e9side pas dans la qualit\u00e9 des suggestions ; beaucoup d\u2019entre elles sont bonnes. Le probl\u00e8me, c\u2019est qu\u2019un petit studio ne peut d\u00e9velopper que quelques projets \u00e0 la fois, et que chaque \u00ab oui \u00bb signifie un \u00ab non \u00bb pour autre chose. Le v\u00e9ritable travail consiste donc \u00e0 d\u00e9terminer quelles sont les quelques id\u00e9es qui m\u00e9ritent cette place.<\/p>\n<h2>Ce que nous en faisons<\/h2>\n<p>Lisez-le. Marquez-le. Triez-le. Les suggestions sont consign\u00e9es dans un document partag\u00e9 que nous relisons \u00e0 la fin de chaque trimestre, et non chaque semaine \u2014 les tendances qui comptent n'apparaissent que lorsque l'on en a suffisamment pour discerner une tendance.<\/p>\n<p>Les balises sont simples : de quelle application il s\u2019agit (ou \u201c studio \u201d s\u2019il n\u2019y en a pas), de quel type de demande il s\u2019agit, et une paraphrase d\u2019une ligne r\u00e9dig\u00e9e avec nos propres mots. La paraphrase est importante. C\u2019est souvent en formulant ce dont la personne a r\u00e9ellement besoin, plut\u00f4t que la solution qu\u2019elle a propos\u00e9e, que l\u2019on d\u00e9couvre des informations utiles. Une personne qui demande l\u2019exportation d\u2019un calendrier dans un organisateur de mariage nous indique peut-\u00eatre en r\u00e9alit\u00e9 qu\u2019elle partage l\u2019organisation avec quelqu\u2019un qui n\u2019utilise pas l\u2019application.<\/p>\n<p>Nous r\u00e9pondons \u00e0 tout le monde, m\u00eame si notre r\u00e9ponse est br\u00e8ve. Un simple \u201c merci \u201d accompagn\u00e9 d\u2019une remarque sinc\u00e8re \u2014 \u201c nous en tenons compte \u201d ou \u00ab nous ne d\u00e9velopperons probablement pas cette fonctionnalit\u00e9, et voici pourquoi \u00bb \u2014 vaut mieux que le silence, et vaut mieux qu\u2019une promesse que nous ne pourrons pas tenir.<\/p>\n<h2>Ce que nous ne faisons pas<\/h2>\n<p>Cr\u00e9er imm\u00e9diatement la fonctionnalit\u00e9 la plus demand\u00e9e. La fonctionnalit\u00e9 la plus demand\u00e9e est presque toujours un signe de ce dont les utilisateurs sont le plus conscients d'avoir besoin, et non de ce qui am\u00e9liorerait le plus le produit. Les am\u00e9liorations les plus profondes proviennent g\u00e9n\u00e9ralement du deuxi\u00e8me ou troisi\u00e8me courriel, celui qui dit <em>cela fonctionne mais ne convient pas parce que...<\/em><\/p>\n<p>Il est plus difficile de donner suite \u00e0 ces e-mails, car ils ne proposent que rarement de solution concr\u00e8te. Quelqu\u2019un nous dit qu\u2019un \u00e9cran lui semble encombr\u00e9, ou qu\u2019il a cess\u00e9 d\u2019utiliser une fonctionnalit\u00e9 sans vraiment savoir pourquoi. Pris isol\u00e9ment, chacun de ces messages reste vague. Mais lorsqu\u2019ils sont regroup\u00e9s et qu\u2019ils mettent en avant le m\u00eame aspect d\u2019une application, ils constituent souvent les informations les plus pr\u00e9cieuses du dossier.<\/p>\n<p>Nous ne consid\u00e9rons pas non plus les demandes de nouvelles applications comme une simple liste de t\u00e2ches. Une id\u00e9e de produit enti\u00e8rement nouveau fait l\u2019objet du m\u00eame examen trimestriel que tout le reste, et la plupart d\u2019entre elles restent au stade de l\u2019id\u00e9e. Celles qui sont retenues correspondent \u00e0 notre fa\u00e7on de travailler : un outil cibl\u00e9, utile en soi, que nous aurions nous-m\u00eames envie d\u2019utiliser.<\/p>\n<h2>Nos erreurs<\/h2>\n<p>Au cours des premi\u00e8res semaines, notre r\u00e9flexe \u00e9tait de r\u00e9agir aux retours d\u00e8s qu\u2019ils arrivaient : une correction rapide par-ci, un petit ajustement par-l\u00e0. Cela donnait l\u2019impression d\u2019\u00eatre \u00e0 l\u2019\u00e9coute. Mais cela signifiait aussi que l\u2019e-mail le plus bruyant de la semaine dictait nos priorit\u00e9s, et que certains changements effectu\u00e9s \u00e0 la h\u00e2te devaient \u00eatre discr\u00e8tement annul\u00e9s. Attendre l\u2019analyse trimestrielle prend plus de temps et peut parfois \u00eatre frustrant, mais cela permet de prendre de meilleures d\u00e9cisions.<\/p>\n<p>Un mois plus tard, nous en avons d\u00e9j\u00e0 un dossier. Nous y travaillerons tout l'\u00e9t\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>Comment transformer une multitude de petites remarques en un petit nombre de d\u00e9cisions utiles.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-596","post","type-post","status-publish","format-standard","hentry","category-journal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How we read the first wave of feedback - Zydeno Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zydeno.com\/fr\/comment-nous-avons-lu-la-premiere-vague-de-retours-dinformation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we read the first wave of feedback\" \/>\n<meta property=\"og:description\" content=\"On taking a pile of small comments and turning them into a small number of useful decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zydeno.com\/fr\/comment-nous-avons-lu-la-premiere-vague-de-retours-dinformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Zydeno Studio\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T16:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zydeno.com\/wp-content\/uploads\/2026\/10\/zydeno-social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrii Matiushev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrii Matiushev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/\"},\"author\":{\"name\":\"Andrii Matiushev\",\"@id\":\"https:\/\/zydeno.com\/#\/schema\/person\/1af4d0e254f05b407f306ede28252259\"},\"headline\":\"How we read the first wave of feedback\",\"datePublished\":\"2026-05-28T10:00:00+00:00\",\"dateModified\":\"2026-10-14T16:43:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\/\/zydeno.com\/#organization\"},\"articleSection\":[\"Journal\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/\",\"url\":\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/\",\"name\":\"How we read the first wave of feedback - Zydeno Studio\",\"isPartOf\":{\"@id\":\"https:\/\/zydeno.com\/#website\"},\"datePublished\":\"2026-05-28T10:00:00+00:00\",\"dateModified\":\"2026-10-14T16:43:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zydeno.com\/how-we-read-the-first-wave-of-feedback\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zydeno.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How we read the first wave of feedback\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zydeno.com\/#website\",\"url\":\"https:\/\/zydeno.com\/\",\"name\":\"Zydeno Studio\",\"description\":\"Zydeno is an indie studio designing apps across many categories \u2014 united by a shared obsession with craft and detail. 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